The air-conditioned room is a source of moisture crisis. Protect your skin from "summer dryness" with Mayu Bisui.

Do you think "skin only gets dry in winter"? In fact, summer is a season when your skin is at high risk of dryness. This is especially true for those who spend long hours in air-conditioned rooms. As you move between the heat outside and the cool air indoors, your skin unconsciously loses moisture. Why Air Conditioning Becomes "the Enemy of Dryness" Air conditioning lowers the room temperature and removes moisture from the air. The humidity in an air-conditioned room can drop below 40% without you noticing. This is the same or even lower humidity than on a dry winter day. Furthermore, in summer, we tend to mistakenly believe our skin is moisturized because we sweat. However, when sweat evaporates, it also takes away moisture from the skin. Repeatedly moving between outside and air-conditioned indoors can cause cumulative damage to the skin. "My skin feels tight," "My makeup doesn't sit well," "My skin feels powdery in the evening"—if you've ever experienced these sensations in summer, it might be a sign of hidden dryness. Why Mayu-Bisui is Chosen — The Moisturizing Power of Silk Sericin The Mayu-Bisui series is a skincare line formulated with silk sericin derived from silk produced in Tomioka, Gunma Prefecture. Silk sericin has a structure very similar to human skin protein and is known as an excellent ingredient for its skin compatibility and water retention. It locks in moisture by forming a thin veil on the skin's surface, protecting it from external dryness. What is particularly appreciated is its feel: "moisturizing but not heavy" and "a sensation as if it's absorbed into the skin." Its texture, which is easy to continue using even in hot weather, makes it suitable for summer skincare. 2-Step Hydration to Protect Against Summer Dryness Step 1: Mayu-Bisui Silk Moisture Lotion After washing your face, first use it as a toner. Silk sericin delivers moisture to every corner of the skin, preparing it for the next step. The key is to take a generous amount in your palm and gently press it into your skin. Step 2: Mayu-Bisui Milky Lotion This is an emulsion type used after the toner. By layering more silk sericin moisturizing ingredients, it creates an environment where skin moisture is less likely to escape. Its light texture means it doesn't feel sticky, even in summer. It is currently temporarily out of stock. For those awaiting restock, please bookmark the Mayu-Bisui collection page. Incorporating these two steps before and after entering an air-conditioned room will significantly change how your skin feels. It is recommended not only for morning care but also for evening care after returning home from outside. ▶ Click here for details on Mayu-Bisui Silk Moisture Lotion Don't Skip Moisturizing in Summer "It's hot, so I don't need to moisturize"—this thinking can be a bit dangerous for your skin. Summer dryness progresses gradually and can manifest in autumn as "my skin feels rougher than usual." Diligently replenishing moisture from this season onwards also prepares your skin for autumn and winter. Make Mayu-Bisui's 2-step routine a habit this summer. Summary Be aware of "hidden dryness" where air-conditioned rooms can be as dry as winter. Sweat also robs the skin of moisture when it evaporates—moisturizing is crucial in summer. Mayu-Bisui's moisturizing power comes from silk sericin, with a light texture that's easy to use even in summer. The 2-step routine of Silk Moisture Lotion → Milky Lotion creates a moisture veil. Frequently Asked Questions Q. Since I sweat in the summer, is moisturizing unnecessary? A. When sweat evaporates, it also takes moisture from your skin. Air-conditioned rooms are also surprisingly dry, so moisturizing care is crucial in summer. Q. What is silk sericin? A. It is a protein component extracted from silkworm cocoons, with a structure similar to human skin protein. It is known for its good skin compatibility and excellent water retention properties. The product introduced this time is here ▶ Click here for Mayu-Bisui Silk Moisture Lotion ▶ Click here for the Mayu-Bisui Collection 📌 Next: Next time, "Why vitamin C doesn't last." Natural ingredients held the answer—we'll share tips for consistency.

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The air-conditioned room is a source of moisture crisis. Protect your skin from "summer dryness" with Mayu Bisui.

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